FIFA announced plans to raise approximately $4.2 billion through the creation of a new commercial entity that would control the organization’s commercial and event operations. The entity is valued at approximately $20 billion in equity, and FIFA has set a deadline for member associations to claim stakes in the investment opportunity.
The financing plan involves selling minority stakes in World Cup commercial rights to institutional investors. According to reports, one of the participating investors is a firm connected to Joshua Kushner, the brother of former Trump adviser Jared Kushner. The investment represents a significant shift in how FIFA monetizes its flagship competition.
The move reflects FIFA’s efforts to generate capital for the nonprofit organization while maintaining control over its major sporting event. The plan requires approval and participation from FIFA’s member associations, who have been given a deadline to commit to the investment opportunity.
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